Sapphire Auditorium

Events · Tracking · 2023 — 2024

• Tracking
• Paid Media
• 2024

Tracking Fixed First, Then 3.2x Return On Ad Spend.

The account was optimising beautifully towards an event that meant nothing. Nothing about the media plan was wrong; the signal underneath it was.

• 3.2x

  ROAS

  Up from 1.1x

• 100%

  Events matched

  Server side

• -37%

  Cost per enquiry

  Post-migration

• 2 wks

  To rebuild

  Tracking stack