Colomoto

Automotive · Search · 2024

• Paid Search
• Landing Pages
• 2024

Search And Landing Pages Cut Cost Per Lead By 41%.

Enquiries were arriving and almost none of them were worth calling. The fix was upstream of the ads: what the account was allowed to match, and where it sent people.

• -41%

  Cost per lead

  Six months

• +68%

  Qualified share

  Of total enquiries

• 7

  Landing pages

  One per service

• 0

  Budget added

  Same monthly spend